I am a big fan of BPGlobalPR.
It sprang to life on May 19th with a quiet message: “We regretfully admit that something has happened off of the Gulf Coast. More to come.” It’s been faithfully maintained since, and the writer has been invited to give PR advice to readers of the Guardian:
6. Be willing to laugh at yourself! After I spilled a salad on my lap, I immediately tweeted about it.
@BPGlobalPR: Eating at a very expensive restaurant and spilled salad dressing on my pants. Not sure how to tackle this.
And now the writer has given an interview in a substantially more serious vein:
Do you want to know what BP should do about me? Do you want to know what their PR strategy should be? They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto[n] and focus on actually fixing the problems at hand. Honestly, Cheney’s publicist? That’s too easy.
I can’t help but admire BP for hiring Cheney’s publicist, though, I have to admit. But then, that is exactly the kind of sensitive and responsible approach we can expect from a company whose CEO claimed its oil spill in the Gulf of Mexico was “relatively tiny” compared with the “very big ocean”.
Yessir. Heckuva glob, BP.