Netflix and the Changing Consumption Equation

Netflix has raised prices on DVD plans while introducing a low-pricing, streaming-only option. I understand the business shift, and, if I recall correctly, they raised prices when they introduced the streaming option in the first place. Introducing streaming was never a value-add for me—I’ve never actually been able to get it to work properly, so I haven’t even got to the point of evaluating the streaming selection. But while I have just shrugged over previous price changes, this one had me heading over to downgrade my plan immediately on receiving the announcement email.

I’ve heard a lot of others say they either did or plan to downgrade, too, and it makes me wonder what numbers Netflix expected for that. I’d love to see the projections and, in a couple of months, the reality.

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