This strikes me as rather sad, not least because it has the potential to (perhaps inadvertently) hold back some really interesting work:
ABSTRACT: From the process of organic evolution to the analysis of insect societies as self-organizing systems, biology is full of awe-inspiring examples of complexity arising from simplicity. Yet in the contemporary study of animal cognition, demonstrations that complex human-like behavior arises from simple mechanisms rather than from ‘higher’ processes, such as insight or theory of mind, are often seen as uninteresting and ‘killjoy’, almost a denial of mental continuity between other species and humans. At the same time, however, research elsewhere in psychology increasingly reveals an unexpected role in human behavior for simple, unconscious and sometimes irrational processes shared by other animals. Greater appreciation of such mechanisms in nonhuman species would contribute to a deeper, more truly comparative psychology.