I know, right!?!

Got a question for the Old Spice man? Want to comment on his amazing abs? Do it. Reach out on Twitter, facebook, or your personal blog. He will find it and respond. You can follow the action on Twitter or on the Old Spice brand channel.

They have made a ton of these already, and Mustafa continues to be utterly charming. The man is a complete professional. Which of course is why I am so interested. Because after 15 years in the advertising industry, I deeply appreciate this kind of dedication and excellent creative. Yep.

UPDATE: Making the Old Spice response videos. They have made over 150 so far (June 14)!

Oh and he sent real flowers in real life to Alyssa Milano! I love this campaign.

I am in love with it.

I want to marry it.

UPDATE, June 15: Throwing in the towel. Don’t get excited, though – towel not actually thrown.