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	<title>Caitlin Burke &#187; Media</title>
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	<link>http://www.caitlinburke.com</link>
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		<title>What Could Go Wrong?</title>
		<link>http://www.caitlinburke.com/2010/07/14/what-could-go-wrong/</link>
		<comments>http://www.caitlinburke.com/2010/07/14/what-could-go-wrong/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:01:20 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Math Ha Ha]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[ai]]></category>
		<category><![CDATA[math]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[wall street]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2683</guid>
		<description><![CDATA[Rebellion Research is a hot funds manager that uses an AI, developed a few years ago and only sparingly altered since then, to decide what stocks to trade. The AI produces a list, and humans execute the trades. Sexy Wall St math and programming blah blah. Here&#8217;s why they take this approach: &#8220;It&#8217;s pretty clear [...]]]></description>
			<content:encoded><![CDATA[<p>Rebellion Research is a hot funds manager that uses an AI, developed a few years ago and only sparingly altered since then, to decide what stocks to trade. The AI produces a list, and humans execute the trades. Sexy Wall St math and programming blah blah. Here&#8217;s why they take this approach:</p>
<blockquote><p>&#8220;It&#8217;s pretty clear that human beings aren&#8217;t improving,&#8221; said Spencer Greenberg, 27 years old and the brains behind Rebellion&#8217;s AI system. &#8220;But computers and algorithms are only getting faster and more robust.&#8221;</p></blockquote>
<p>Savor that for a moment. But wait! There&#8217;s more:</p>
<blockquote><p>The firm&#8217;s current portfolio is largely defensive. One of its biggest positions is in gold stocks, according to people familiar with the fund.</p>
<p>The defensive move at first worried Mr. Fleiss, who had grown bullish. But it has proven a smart move so far. &#8220;I&#8217;ve learned not to question the AI,&#8221; he said.</p></blockquote>
<p><a href="http://online.wsj.com/article/SB10001424052748703834604575365310813948080.html" target="_blank">Letting the Machines Decide: New Wave of Investment Firms Look to &#8216;Artificial Intelligence&#8217; in Trade Decisions</a></p>
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		<title>Advertising in the 60s</title>
		<link>http://www.caitlinburke.com/2010/07/14/advertising-in-the-60s/</link>
		<comments>http://www.caitlinburke.com/2010/07/14/advertising-in-the-60s/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:42:00 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[esso]]></category>
		<category><![CDATA[exxon]]></category>
		<category><![CDATA[humble]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life magazine]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[spread]]></category>
		<category><![CDATA[taku glacier]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2671</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><div id="attachment_2672" class="wp-caption alignnone" style="width: 510px"><a href="http://www.caitlinburke.com/wp-content/uploads/2010/07/Humble-Ad.jpg" title="Advertisement in Life magazine, February 2, 1962, proclaiming that Each day Humble supplies enough energy to melt 7 million tons of glacier!" target="new"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/07/Humble-Ad-500x310.jpg" title="Advertisement in Life magazine, February 2, 1962, proclaiming that Each day Humble supplies enough energy to melt 7 million tons of glacier!" width="500" height="310" class="size-medium wp-image-2672" /></a><p class="wp-caption-text">Each day Humble supplies enough energy to melt 7 million tons of glacier! (<i>LIFE</i> magazine ad, February 1962)</p></div></div>
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		<title>My Favorite Response to Nicholas Carr</title>
		<link>http://www.caitlinburke.com/2010/06/29/my-favorite-response-to-nicholas-carr/</link>
		<comments>http://www.caitlinburke.com/2010/06/29/my-favorite-response-to-nicholas-carr/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 21:38:02 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[gutenberg]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[matthew battles]]></category>
		<category><![CDATA[nicholas carr]]></category>
		<category><![CDATA[The Shallows]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2615</guid>
		<description><![CDATA[At least, so far: What is the four-sided Mind of which Nick Carr speaks — this imaginative, rational, inventive, subversive angel striding through the ages, showering the generations with its beneficence? Who is this promethean shapeshifter, whom we’re now in our churlishness binding to some rock for the crows to feast on its innards? What [...]]]></description>
			<content:encoded><![CDATA[<p>At least, so far:</p>
<blockquote><p> What is the four-sided Mind of which Nick Carr speaks — this imaginative, rational, inventive, subversive angel striding through the ages, showering the generations with its beneficence? Who is this promethean shapeshifter, whom we’re now in our churlishness binding to some rock for the crows to feast on its innards? What Carr is describing isn’t a historical reality — it’s a god. <i>And it does not exist.</i></p></blockquote>
<p><a href="http://www.niemanlab.org/2010/06/reading-isnt-just-a-monkish-pursuit-matthew-battles-on-the-shallows/" target="_blank">Reading isn’t just a monkish pursuit: Matthew Battles on <i>The Shallows</i></a></p>
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		<title>Dave Weigel Roundup</title>
		<link>http://www.caitlinburke.com/2010/06/26/dave-weigel-roundup/</link>
		<comments>http://www.caitlinburke.com/2010/06/26/dave-weigel-roundup/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 17:17:10 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[dave weigel]]></category>
		<category><![CDATA[foster karner]]></category>
		<category><![CDATA[jay rosen]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[village voice]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2586</guid>
		<description><![CDATA[Rothstein also noted in a post that &#8220;If you&#8217;re a reporter, you&#8217;re supposed to be objective. We shouldn&#8217;t know if he voted for Ron Paul, President Obama or David Hasselhoff. If you&#8217;re going to be reporting on any political movement, you are supposed to take an unbiased position.&#8221; This is how a smear campaign starts, [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p> Rothstein also noted in a post that &#8220;If you&#8217;re a reporter, you&#8217;re supposed to be objective. We shouldn&#8217;t know if he voted for Ron Paul, President Obama or David Hasselhoff. If you&#8217;re going to be reporting on any political movement, you are supposed to take an unbiased position.&#8221; This is how a smear campaign starts, with an argument that in principle, [ostensibly] sounds correct, but really is, at its core, ill-informed, ignorant, and sensational. —<i>Foster Kamer</i></p></blockquote>
<p>I&#8217;ve been reading about the <a href="http://www.google.com/search?q=%22dave+weigel%22+resign" target="_blank">Dave Weigel</a> thing all morning, only because I couldn&#8217;t get away from work long enough to focus on it yesterday. Wow. <i>Village Voice</i> blogger <a href="http://blogs.villagevoice.com/runninscared/archives/2010/06/the_sad_bullshi.php" target="_blank">Foster Kamer sums it up nicely and has all the pertinent links</a>. It&#8217;s a tawdry tale of true believers being angry that someone who knows a lot about them can see them so clearly, hacks who fantasize about being take-down artists suddenly discovering the value of &#8220;journalistic principles,&#8221; and, in the end, a really great demonstration of something <a href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2010/06/14/ideology_press.html" target="_blank">Jay Rosen has been blogging about heavily lately</a>: the ideology of news reporting gives priority to ritualistic theatre above accuracy, transparency, and fairness.</p>
<p><i><a href="http://twitter.com/daveweigel" target="_blank">Dave Weigel&#8217;s Twitter stream</a></i></p>
<p>Update June 27: <a href="http://www.fivethirtyeight.com/2010/06/in-step-backward-for-journalist-two.html" target="_blank">Nate Silver weighs in on the bizarrely unrealistic central issue here:</a></p>
<blockquote><p>Is the expectation really that journalists aren&#8217;t allowed to develop opinions about the subjects they cover, even if those opinions are expressed only in private? We have a name for people who are so indifferent about society: we call them sociopaths. Or is the expectation that journalists are allowed to have opinions, provided that they keep them secret?</p></blockquote>
<p>Also of note, <a href="http://highclearing.com/index.php/archives/2010/06/26/11327" target="_blank">the very sensible observation that the &#8216;blog ethos&#8217; of frankly including point of view &#8220;is just magazine-journalism ethos with the addition of cat pictures</a>. This approach is immeasurably richer than the fake-objectivity approach of newspapers because, as Jim Henley continues, &#8220;The writer will make sure to include a substantial account of challenges to her perspective, if only to knock it down later.&#8221;</p>
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		<title>This Is Dumb</title>
		<link>http://www.caitlinburke.com/2010/06/10/this-is-dumb/</link>
		<comments>http://www.caitlinburke.com/2010/06/10/this-is-dumb/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 16:40:10 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[chevrolet]]></category>
		<category><![CDATA[chevy]]></category>
		<category><![CDATA[coke]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2469</guid>
		<description><![CDATA[GM has sent a memo to Chevrolet employees telling them to stop using the term &#8220;Chevy,&#8221; because they seem to think it&#8217;s diluting their brand. “When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of [...]]]></description>
			<content:encoded><![CDATA[<p>GM has sent a memo to Chevrolet employees telling them to stop using the term &#8220;Chevy,&#8221; because they seem to think it&#8217;s diluting their brand.</p>
<blockquote><p>“When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,” the memo said. “Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.”</p></blockquote>
<p>Yes. The memo mentions &#8220;Coke.&#8221;</p>
<p><i>From <a href="http://www.nytimes.com/2010/06/10/automobiles/10chevy.html" target="_blank">Saving Chevrolet Means Sending ‘Chevy’ to Dump</a></i></p>
<p>—</p>
<p>UPDATE this afternoon: <a href="http://online.wsj.com/article/SB10001424052748703627704575298790697398142.html" target="_blank">The policy is already reversed.</a></p>
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		<title>The Leroy Stick</title>
		<link>http://www.caitlinburke.com/2010/06/02/the-leroy-stick/</link>
		<comments>http://www.caitlinburke.com/2010/06/02/the-leroy-stick/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 04:33:11 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[bp]]></category>
		<category><![CDATA[gulf of mexico]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2415</guid>
		<description><![CDATA[I am a big fan of BPGlobalPR. It sprang to life on May 19th with a quiet message: &#8220;We regretfully admit that something has happened off of the Gulf Coast. More to come.&#8221; It&#8217;s been faithfully maintained since, and the writer has been invited to give PR advice to readers of the Guardian: 6. Be [...]]]></description>
			<content:encoded><![CDATA[<p>I am a big fan of <a href="http://twitter.com/bpglobalpr" target="_blank">BPGlobalPR</a>.</p>
<div align="center"><a href="http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/06/leroy-stick.jpg" alt="GET WELLS SOON!" title="GET WELLS SOON!" width="500" height="228" class="alignnone size-full wp-image-2416" /></a></div>
<p>It sprang to life on May 19th with a quiet message: &#8220;We regretfully admit that something has happened off of the Gulf Coast. More to come.&#8221; It&#8217;s been faithfully maintained since, and the writer has been invited to give <a href="http://www.guardian.co.uk/commentisfree/2010/may/28/crash-course-pr-twitter-bpglobalpr" target="_blank">PR advice to readers of the Guardian</a>:</p>
<blockquote><p>6. Be willing to laugh at yourself! After I spilled a salad on my lap, I immediately tweeted about it.</p>
<p><i>@BPGlobalPR: Eating at a very expensive restaurant and spilled salad dressing on my pants. Not sure how to tackle this.</i></p></blockquote>
<p>And now the writer has given <a href="http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/" target="_blank">an interview in a substantially more serious vein</a>:</p>
<blockquote><p>Do you want to know what BP should do about me?  Do you want to know what their PR strategy should be?  They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto[n] and focus on actually fixing the problems at hand. Honestly, Cheney’s publicist?  That’s too easy.</p></blockquote>
<p>I can&#8217;t help but admire BP for hiring Cheney&#8217;s publicist, though, I have to admit. But then, that is exactly the kind of sensitive and responsible approach we can expect from a company whose CEO <a href="http://www.guardian.co.uk/business/2010/may/13/bp-boss-admits-mistakes-gulf-oil-spill" target="_blank">claimed its oil spill in the Gulf of Mexico was &#8220;relatively tiny&#8221; compared with the &#8220;very big ocean&#8221;.</a></p>
<p>Yessir. Heckuva glob, BP.</p>
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		<title>Coated in oxytocin</title>
		<link>http://www.caitlinburke.com/2010/05/28/coated-in-oxytocin/</link>
		<comments>http://www.caitlinburke.com/2010/05/28/coated-in-oxytocin/#comments</comments>
		<pubDate>Sat, 29 May 2010 03:28:19 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[birth]]></category>
		<category><![CDATA[britain]]></category>
		<category><![CDATA[ecstasy]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[oxytocin]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2387</guid>
		<description><![CDATA[I&#8217;ve said it before, and the evidence is mounting: the iPad is coated in oxytocin, a hormone that has been linked to orgasm, social recognition, pair bonding, anxiety, trust, love, and maternal behaviors. &#8220;After a 13-hour wait, it&#8217;s like giving birth,&#8221; he said after emerging from the Apple store. &#8220;You&#8217;re in labour for 13 hours [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve said it before, and the evidence is mounting: the iPad is coated in oxytocin, a hormone that has been linked to orgasm, social recognition, pair bonding, anxiety, trust, love, and maternal behaviors.</p>
<blockquote><p>&#8220;After a 13-hour wait, it&#8217;s like giving birth,&#8221; he said after emerging from the Apple store.<br />
&#8220;You&#8217;re in labour for 13 hours and you&#8217;re tired and exhausted, you&#8217;re hot one minute then you&#8217;re cold the next, and you&#8217;re in pain, but then there&#8217;s the ecstacy when you have this little thing in your arms.&#8221; —<i><a href="http://www.guardian.co.uk/technology/2010/may/28/ipad-apple-sale-britain" target="_blank">iPad goes on sale as Apple faithful flock to Britain&#8217;s stores</a></i></p></blockquote>
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		<title>Sherwin-Williams: Cover the Earth</title>
		<link>http://www.caitlinburke.com/2010/05/27/sherwin-williams-cover-the-earth/</link>
		<comments>http://www.caitlinburke.com/2010/05/27/sherwin-williams-cover-the-earth/#comments</comments>
		<pubDate>Fri, 28 May 2010 03:18:51 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[animated ad]]></category>
		<category><![CDATA[buck tv]]></category>
		<category><![CDATA[cover the earth]]></category>
		<category><![CDATA[mckinney]]></category>
		<category><![CDATA[paint]]></category>
		<category><![CDATA[paint chips]]></category>
		<category><![CDATA[sherwin-williams paint]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2367</guid>
		<description><![CDATA[Ah what a difference a visual makes. They developed it toward the end of the 19th Century, and Sherwin-Williams still uses this horrific logo: It actually leaves me breathless, it&#8217;s so horrible. On the same building where the above sign appears is this mural (or at least was &#8211; I haven&#8217;t been back there for [...]]]></description>
			<content:encoded><![CDATA[<p>Ah what a difference a visual makes. They developed it toward the end of the 19th Century, and Sherwin-Williams still uses this horrific logo:</p>
<div align="center"><a href="http://www.flickr.com/photos/caitlinburke/48015425/" target="_blank" title="SWP Logo by caitlinburke, on Flickr"><img src="http://farm1.static.flickr.com/28/48015425_6d3c1328c6.jpg" width="374" height="500" alt="SWP Logo" /></a></div>
<p>It actually leaves me breathless, it&#8217;s so horrible. On the same building where the above sign appears is this mural (or at least was &#8211; I haven&#8217;t been back there for a while):</p>
<div align="center"><a href="http://www.flickr.com/photos/caitlinburke/47897020/" target="_blank"  title="What Are They Thinking? by caitlinburke, on Flickr"><img src="http://farm1.static.flickr.com/32/47897020_a71fbaa881.jpg" width="500" height="374" alt="What Are They Thinking?" /></a></div>
<p>Seriously. What the hell? This time it&#8217;s personal!</p>
<p>Well, someone is at least making an effort to be true to SWP&#8217;s horrific tagline—&#8221;Cover the Earth&#8221; (I almost wish I had made that up)—and still make something aesthetically pleasing and that, you know, doesn&#8217;t invoke the Union Carbide Bhopal disaster.</p>
<div align="center"><a href="http://www.buck.tv/library/sherwin/paint-chips" alt="Follow the link to see an animated ad with this theme" title="Follow the link to see an animated ad with this theme" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/05/1660-500.jpg" target="_blank"  width="500" height="281" /></a></p>
<p><i><a href="http://www.buck.tv/library/sherwin/paint-chips" target="_blank">See an animated ad on this theme &#8211; worth going just for the cardinal depiction. The frog is also awesome.</a> Dear SWP, notice how, in the animation, your logo only appears at a distance where it—and its apocalyptic tagline—cannot be readily discerned. Smart!</i></p>
</div>
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		<title>48 Hour Magazine Available Now</title>
		<link>http://www.caitlinburke.com/2010/05/12/48-hour-magazine-available-now/</link>
		<comments>http://www.caitlinburke.com/2010/05/12/48-hour-magazine-available-now/#comments</comments>
		<pubDate>Wed, 12 May 2010 13:58:46 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Neat Stuff]]></category>
		<category><![CDATA[48 hour magazine]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[magcloud]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2359</guid>
		<description><![CDATA[I know some wonderfully creative people who really know how to get stuff done. Over the weekend, I volunteered some time to help them produce 48 Hour Magazine, and it&#8217;s already available at MagCloud. It was a crazy idea and a wonderful thing to be involved with &#8211; and I can&#8217;t wait til the next [...]]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><a href="http://48hrmag.com/" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/05/Issue-Zero-cover.jpg" alt="48-Hour-Magazine-Issue-Zero-cover" title="48-Hour-Magazine-Issue-Zero-cover" width="200" height="260" class="alignnone size-full wp-image-2360" /></a></div>
<p>I know some wonderfully creative people who really know how to get stuff done. Over the weekend, I volunteered some time to help them produce <a href="http://48hrmag.com/" target="_blank"><i>48 Hour Magazine</i></a>, and <a href="http://magcloud.com/browse/issue/81528" target="_blank">it&#8217;s already available at MagCloud</a>. It was a crazy idea and a wonderful thing to be involved with &#8211; and I can&#8217;t wait til the next one!</p>
<p>Update: CBS has issued a cease-and-desist letter claiming infringement on &#8220;48 Hours.&#8221; <a href="http://has48hrmagbeenshutdown.com/" target="_blank">Mat Honan is collecting information about the process and the coverage.</a></p>
<p>Update June 15: <a href="http://mediadecoder.blogs.nytimes.com/2010/06/15/cbs-to-48hr-mag-we-want-your-url/" target="_blank">State of the case, with links to other recent coverage</a></p>
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		<title>Eating Apple&#8217;s Lunch?</title>
		<link>http://www.caitlinburke.com/2010/05/11/eating-apples-lunch/</link>
		<comments>http://www.caitlinburke.com/2010/05/11/eating-apples-lunch/#comments</comments>
		<pubDate>Wed, 12 May 2010 03:01:53 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2347</guid>
		<description><![CDATA[This one feels inevitable, doesn&#8217;t it? Apple has one heck of a phone in the iPhone. But that&#8217;s all it is &#8212; one phone. Android software is being sprayed across so many handsets that eventually one of the handsets will deliver an experience better than the iPhone. — Apple vs Google: The Next 10 Battles [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p> This one feels inevitable, doesn&#8217;t it? Apple has one heck of a phone in the iPhone. But that&#8217;s all it is &#8212; one phone.</p>
<p>Android software is being sprayed across so many handsets that eventually one of the handsets will deliver an experience better than the iPhone. <i>—<a href="http://www.businessinsider.com/apple-versus-google-2010-4#walt-mossberg-will-eventually-declare-an-android-phone-better-than-the-iphone-right-3" target="_blank"> Apple vs Google: The Next 10 Battles To Watch</a></i></p></blockquote>
<p>When was the last time that &#8220;sprayed across so many&#8221; devices &#8220;eventually&#8221; yielded an experience (for regular users) that was substantially better than a carefully controlled and designed UI limited to a few, thoughtfully specified hardware configurations? </p>
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		<title>Try Getting Bias Out of Your Mind Now</title>
		<link>http://www.caitlinburke.com/2010/05/06/try-getting-bias-out-of-your-mind-now/</link>
		<comments>http://www.caitlinburke.com/2010/05/06/try-getting-bias-out-of-your-mind-now/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:00:35 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Neat Stuff]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[bias]]></category>
		<category><![CDATA[cognitive bias]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[song]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2328</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/3RsbmjNLQkc&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3RsbmjNLQkc&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div>
<p></p>
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		<title>Just Want to Get This Out Front</title>
		<link>http://www.caitlinburke.com/2010/05/04/just-want-to-get-this-out-front/</link>
		<comments>http://www.caitlinburke.com/2010/05/04/just-want-to-get-this-out-front/#comments</comments>
		<pubDate>Wed, 05 May 2010 02:53:16 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[breakup]]></category>
		<category><![CDATA[hipster]]></category>
		<category><![CDATA[text message]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2314</guid>
		<description><![CDATA[Look at this awesome text message. It is from How Hipsters Date, and it was discussed in a blog entry at the Village Voice. Go read it. It has other, equally rewarding links. Reminds me of the tempest in a teapot when a Twitter user reported receiving a text after a blind date reading, &#8220;I [...]]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><a href="http://blogs.villagevoice.com/runninscared/archives/2010/05/the_most_epic_h.php" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/05/tumblr_l1usxcSP9h1qzjgx5.jpg" alt="I thought you were worldly" title="I thought you were worldly" width="320" height="279" class="alignnone size-full wp-image-2315" /></a></div>
<p>Look at this awesome text message. It is from <a href="http://hipsterdate.tumblr.com/" target="_blank">How Hipsters Date</a>, and it was discussed in a <a href="http://blogs.villagevoice.com/runninscared/archives/2010/05/the_most_epic_h.php" target="_blank">blog entry at the Village Voice</a>. Go read it. It has other, equally rewarding links.</p>
<p>Reminds me of the tempest in a teapot when a Twitter user reported receiving a text after a blind date reading, <a href="http://twitter.com/rosamundi/status/10791422631" target="_blank">&#8220;I was told you were pretty, and you&#8217;re not. I feel badly misled.&#8221;</a> (The result was a totally appropriate, immediate, and sustained outpouring of support.)</p>
<p>Memo to would-be brilliant parting-shotters who write this crap: you sound like an ass, and now everyone on the Internet is hearing about it.</p>
<p>Bonus link: the fantastic and wonderful &#8220;You Can&#8217;t Text-Message Break Up!&#8221;</p>
<div align="center"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/KTKI9OUGVGU&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/KTKI9OUGVGU&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div>
<p>(Also <a href="http://www.youtube.com/watch?v=5btudyWXEU0" target="_blank">watch the intro scene showing the receipt of the message at dinner with the family</a>.)</p>
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		<title>Complexity Is Alive and Well</title>
		<link>http://www.caitlinburke.com/2010/04/27/complexity-is-alive-and-well/</link>
		<comments>http://www.caitlinburke.com/2010/04/27/complexity-is-alive-and-well/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 04:30:33 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[clay shirky]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[tom slee]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2285</guid>
		<description><![CDATA[Clay Shirky&#8217;s essay, The Collapse of Complex Business Models, has been making the rounds. I was turned off early by a breezy comparison of large companies to sclerotic ancient civilizations, but he really lost me at The most watched minute of video made in the last five years shows baby Charlie biting his brother’s finger. [...]]]></description>
			<content:encoded><![CDATA[<p>Clay Shirky&#8217;s essay, <a href="http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/" target="_blank"><i>The Collapse of Complex Business Models</i>,</a> has been making the rounds. I was turned off early by a breezy comparison of large companies to sclerotic ancient civilizations, but he really lost me at </p>
<blockquote><p>The most watched minute of video made in the last five years shows baby Charlie biting his brother’s finger. (Twice!) That minute has been watched by more people than the viewership of American Idol, Dancing With The Stars, and the Superbowl combined. (174 million views and counting.)</p></blockquote>
<p>But that&#8217;s not true, as a 30-second Google search reveals. At the most charitable estimate, it&#8217;s neck and neck with a Lady Gaga video. Since Lady Gaga came to prominence about 8 minutes ago, and the Charlie video has been online for 3 years, I don&#8217;t find this claim compelling. (Yes, I get the Web-vs-TV point—I&#8217;m not even bothering to look up those numbers—but the argument is also about simplicity vs high production values.)</p>
<p>But whatever. Shirky gets lots of attention and consulting gigs and book deals and so on, so obviously he&#8217;s reaching audiences very effectively. I have a full-time day job, and I&#8217;m trying to stay faithful to my goal of taking at least one good picture of an animal every day this month (<a href="http://www.flickr.com/photos/caitlinburke/tags/animaladay" target="_blank">doing well!</a>), so I left it at that.</p>
<p>And then a friend shared a link to <a href="http://whimsley.typepad.com/whimsley/2010/04/wikibollocks-the-shirky-rules.html" target="_blank">Wikibollocks: The Shirky Rules</a>, by Tom Slee. It goes into some detail about this recent essay, adds considerable depth to my main loss of connection with it, and compares it to other work by Shirky.</p>
<p>Then again, that Shirky article was posted on April 1. Should I be embarrassed right now?</p>
<p>Update June 2010: <a href="http://bostonreview.net/BR35.4/morozov.php" target="_blank">Another article critical of Shirky&#8217;s methodology</a></p>
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		<title>Constantin&#8217;s Big Play</title>
		<link>http://www.caitlinburke.com/2010/04/21/constantins-big-play/</link>
		<comments>http://www.caitlinburke.com/2010/04/21/constantins-big-play/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 04:58:04 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[brad templeton]]></category>
		<category><![CDATA[constantin]]></category>
		<category><![CDATA[downfall]]></category>
		<category><![CDATA[eff]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[hitler]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2261</guid>
		<description><![CDATA[Brad Templeton writes about his wonderful contribution to the Downfall meme and about Constantin Film&#8217;s YouTube-based attack. He also addresses his scrupulous approach to making this delightful example of fair use in the service of fair use. Read more about it in the EFF entry.]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><object width="400" height="265"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11086952&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11086952&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="265"></embed></object></div>
<p><a href="http://ideas.4brad.com/studio-does-content-id-takedown-my-hitler-video-about-takedowns" target="_blank">Brad Templeton writes about his wonderful contribution to the Downfall meme and about Constantin Film&#8217;s YouTube-based attack.</a> He also addresses <a href="http://ideas.4brad.com/hitler-tries-dmca-takedown" target="_blank">his scrupulous approach to making this delightful example of fair use in the service of fair use</a>.</p>
<p><a href="http://www.eff.org/deeplinks/2010/04/everyone-who-s-made-hitler-parody-leave-room" target="_blank">Read more about it in the EFF entry.</a></p>
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		<title>Business Models Are Hard</title>
		<link>http://www.caitlinburke.com/2010/04/16/business-models-are-hard/</link>
		<comments>http://www.caitlinburke.com/2010/04/16/business-models-are-hard/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 05:24:10 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Words]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[print media]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=2245</guid>
		<description><![CDATA[Look, let’s face it. The iPad is the most exciting opportunity for the media in many years. But if the press is ceding gatekeeper status, even if it’s only nominally, over its speech, then it is making a dangerous mistake. Unless Apple explicitly gives the press complete control over its ability to publish what it [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p> Look, let’s face it. The iPad is the most exciting opportunity for the media in many years. But if the press is ceding gatekeeper status, even if it’s only nominally, over its speech, then it is making a dangerous mistake. Unless Apple explicitly gives the press complete control over its ability to publish what it sees fit, the news media needs to yank its apps in protest.</p>
<p>Yes, this is that serious. It needs to wrest back control of its speech from Apple Inc. </p>
<p>—<a href="http://www.cjr.org/the_audit/its_time_for_the_press_to_push.php" target="_blank">It’s Time for the Press to Push Back Against Apple:<br />
Yank iPad apps unless Apple cedes complete control over the right to publish, by Ryan Chittum</a></p></blockquote>
<p>In an aside, he includes, &#8220;yes, the iPad has a Web browser, but the monetary leverage it could gain with apps is what’s concerning.&#8221;</p>
<p>Getting the App Store dropped into its lap is the best thing that&#8217;s happened to print media in decades, and arbitrary restrictions are a pretty good deal in exchange for access to hundreds of millions of accounts already set up for more or less one-click purchasing. Yanking apps because you don&#8217;t like the restrictions is a perfectly fine recommendation, but I&#8217;m not sure what kind of leverage print media really has that would allow it to dictate terms to Apple. Face it, media outlets: building a large base of users that keep active credit cards on file with you is hard work, and Apple—not you—succeeded in doing that work.</p>
<p>(As a matter of fact, no, I don&#8217;t think I&#8217;m entitled to get news for free. I am a longtime subscriber to quite a few websites.)</p>
<p>Update: <a href="http://mediadecoder.blogs.nytimes.com/2010/04/16/steve-jobs-says-apple-made-a-mistake-in-rejecting-pulitzer-winners-app/" target="_blank">Jobs has replied to an inquiry saying that the Fiore app-denial was a mistake that is being fixed.</a> Which is fine—maybe the terms of service were meant to apply to harassment or defamation, or came from an overprotective pen in legal. Maybe Jobs is responding to the &#8220;Pulitzer&#8221; part of this story. Who knows. The point stands: it&#8217;s Apple&#8217;s store, not a First Amendment issue.</p>
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		<title>Savior Apps</title>
		<link>http://www.caitlinburke.com/2010/03/20/savior-apps/</link>
		<comments>http://www.caitlinburke.com/2010/03/20/savior-apps/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 19:46:31 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1963</guid>
		<description><![CDATA[Yesterday I saw a 26-second movie being used as a magazine cover described as the kind of thing that will enable the iPad to &#8216;save&#8217; magazines. But I didn&#8217;t like splash screens on websites, and I don&#8217;t like pre-roll ads on video, so why would I want this? People are falling all over themselves to [...]]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><a href="http://www.joshuarey.com/index.pl?Action=ShowArticle&#038;ID=134" title="The Ransom-Note Generator at joshuarey.com" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/03/save.jpg" alt="save" title="save" width="176" height="93" class="alignnone size-full wp-image-1971" /></a><br /><a href="http://multivu.prnewswire.com/mnr/magazines/42679/" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2010/03/magazines.jpg" alt="magazines" title="magazines" width="273" height="76" class="alignnone size-full wp-image-1972" /></a></div>
<p>Yesterday I saw <a href="http://vimeo.com/10253564" target="_blank">a 26-second movie being used as a magazine cover</a> described as the kind of thing that will enable the iPad to &#8216;save&#8217; magazines. But I didn&#8217;t like splash screens on websites, and I don&#8217;t like pre-roll ads on video, so why would I want this? People are falling all over themselves to tout the &#8220;immersive&#8221; experience this kind of development allows. It&#8217;s cool for some stuff, sure. I&#8217;m just getting a little fatigued by how many things people want to turn into a Total Experience.</p>
<p><a href="http://radar.oreilly.com/2010/03/trapping-content-on-the-ipad-w.html" target="_blank">A blog entry at O&#8217;Reilly complains that stand-alone magazine apps are trapping information in silos</a>. For now that has to be an artifact of the iPad debuting without multitasking or fast switching. The smoother the switching, the more insistently the advertisers will demand hooks to their properties, so at least some of this has a built-in shelf life. But it&#8217;s still being brought to us by the companies behind the <a href="http://multivu.prnewswire.com/mnr/magazines/42679/" target="_blank">Power of Print</a> (under its oh-so-evocative logo). I can&#8217;t wait for this thing to get to version 2, and let some of this hype/handwringing play out already.</p>
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		<title>Brilliant</title>
		<link>http://www.caitlinburke.com/2010/03/16/brilliant/</link>
		<comments>http://www.caitlinburke.com/2010/03/16/brilliant/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 03:05:34 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Neat Stuff]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[internal marketing]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1941</guid>
		<description><![CDATA[&#8230; internal marketing. I don&#8217;t know how effective it will be at anything other than impressing other people in the industry, though. This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230; internal marketing. I don&#8217;t know how effective it will be at anything other than impressing other people in the industry, though.</p>
<div align="center"><object width="500" height="300"><param name="movie" value="http://www.youtube.com/v/Weq_sHxghcg&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Weq_sHxghcg&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="300"></embed></object></div>
<p><a href="http://www.youtube.com/watch?v=Weq_sHxghcg" target="_blank"><i>This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally.</i></a></p>
<p>Of course, everything really clever has already been done:</p>
<div align="center"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/42E2fAWM6rA&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/42E2fAWM6rA&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div>
<p><a href="http://www.youtube.com/Uat50" target="_blank">The second-place in AARP &#8220;U@50&#8243; contest, in 2007</a>, itself <a href="http://www.youtube.com/watch?v=lFz5jbUfJbk" target="_blank">explicitly inspired by an award-winning ad made in Argentina for candidate Lopez Murphy</a>.</p>
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		<title>Back to the Age of Muckraking?</title>
		<link>http://www.caitlinburke.com/2010/02/27/back-to-the-age-of-muckraking/</link>
		<comments>http://www.caitlinburke.com/2010/02/27/back-to-the-age-of-muckraking/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 21:48:07 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[darren barefoot]]></category>
		<category><![CDATA[newsgathering]]></category>
		<category><![CDATA[reporting]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1884</guid>
		<description><![CDATA[Darren Barefoot talks a little about the difference between citizen journalists and beat or investigative reporters, and suggests a couple of methods that can be used right now to mitigate the risks of losing those supported roles: We’re covering stories. But how often are we uncovering them? [...] There are examples of an emerging kind [...]]]></description>
			<content:encoded><![CDATA[<p>Darren Barefoot talks a little about the difference between citizen journalists and beat or investigative reporters, and suggests a couple of methods that can be used right now to mitigate the risks of losing those supported roles:</p>
<blockquote><p>We’re covering stories. But how often are we uncovering them? [...]</p>
<ul>
<li>There are examples of an emerging kind of citizen statistician, who uses access to open governmental data to uncover political or corporate malfeasance.</li>
<li>Another solution is to divide the work of one journalist among 15 citizen journalists, and have each of them attend four town hall meetings a year. Collaborative tools make this approach possible if challenging.</li>
</ul>
<p>The more I think about it, the investigative citizen journalists of the 21st century are the activists of the 20th. They care enough about a particular topic to dig into it with enough effort and fervor to uncover new truths.</p></blockquote>
<p><a href="http://www.darrenbarefoot.com/archives/2010/02/citizen-journalism-covering-and-uncovering-the-news.html" target="_blank">Citizen Journalism: Covering and Uncovering the News</a></p>
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		<title>It&#8217;s Fake</title>
		<link>http://www.caitlinburke.com/2010/02/20/its-fake/</link>
		<comments>http://www.caitlinburke.com/2010/02/20/its-fake/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 19:30:09 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Neat Stuff]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[chromakey]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[emancipator]]></category>
		<category><![CDATA[greenscreen]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[stargate studios]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1815</guid>
		<description><![CDATA[This is a fun reel, showing how heavily chroma keying is used in productions. It also has a very soothing score, a song called &#8220;Lionheart,&#8221; from Emancipator&#8217;s album &#8220;Soon it will be cold enough.&#8221; One of the things I like about this video is that the creator, Stargate Studios (who has made effects sequences for [...]]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/clnozSXyF4k&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/clnozSXyF4k&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>This is a fun reel, showing how heavily chroma keying is used in productions. It also has a very soothing score, a song called &#8220;Lionheart,&#8221; from <a href="http://emancipator.bandcamp.com/album/soon-it-will-be-cold-enough" target="_blank">Emancipator&#8217;s album &#8220;Soon it will be cold enough.&#8221;</a></p>
<p>One of the things I like about this video is that the creator, <a href="http://www.stargatestudios.net/"target="_blank">Stargate Studios</a> (who has made effects sequences for <a href="http://www.stargatestudios.net/credits.html#1.Television|outline" target="_blank">dozens of television shows, films, and other commercial video projects</a>), makes it so easy to find the music. Also that Emancipator makes it so easy to buy their albums and individual songs from their own website. You know, and that the effects house is called Stargate.</p>
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		<title>The Man Your Man Could Smell Like</title>
		<link>http://www.caitlinburke.com/2010/02/19/the-man-your-man-could-smell-like/</link>
		<comments>http://www.caitlinburke.com/2010/02/19/the-man-your-man-could-smell-like/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 20:59:41 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[i'm on a horse]]></category>
		<category><![CDATA[look at me]]></category>
		<category><![CDATA[old spice]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1807</guid>
		<description><![CDATA[More about this spot, including a video about making this ad at Ken Tucker&#8217;s Entertainment Weekly blog &#8211; 20 wonderful minutes about the production.]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/0ZOm2YhOI4c&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0ZOm2YhOI4c&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></div>
<p>More about this spot, including a video about making this ad <a href="http://watching-tv.ew.com/2010/02/19/old-spice-tv-ad/" target="_blank">at Ken Tucker&#8217;s Entertainment Weekly blog</a> &#8211; 20 wonderful minutes about the production.</p>
]]></content:encoded>
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		<title>Can You Pinch an Inch?</title>
		<link>http://www.caitlinburke.com/2009/11/24/can-you-pinch-an-inch/</link>
		<comments>http://www.caitlinburke.com/2009/11/24/can-you-pinch-an-inch/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 18:44:04 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[pinch an inch]]></category>
		<category><![CDATA[special k]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1481</guid>
		<description><![CDATA[Can you imagine Kellogg&#8217;s running the Special K &#8220;Pinch an Inch&#8221; campaign today? What kind of response would it get? Oh, and happy American Stuff-Yourself Holiday!]]></description>
			<content:encoded><![CDATA[<p>Can you imagine Kellogg&#8217;s running the Special K &#8220;Pinch an Inch&#8221; campaign today? What kind of response would it get?</p>
<div align="center"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/D9lTRfh0gcU&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D9lTRfh0gcU&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div>
<p></p>
<p>Oh, and happy American Stuff-Yourself Holiday!</p>
]]></content:encoded>
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		<title>Telling It Like It Is</title>
		<link>http://www.caitlinburke.com/2009/11/14/telling-it-like-it-is/</link>
		<comments>http://www.caitlinburke.com/2009/11/14/telling-it-like-it-is/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 20:34:14 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[portugal]]></category>
		<category><![CDATA[scott campbell]]></category>
		<category><![CDATA[scottc]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1438</guid>
		<description><![CDATA[I really love Scott C, and I would post something of his here pretty much every day if it were not for my vanishingly small sense of self-preservation. It&#8217;s been over a year, though, so I think I can get away with another one. This is from a series of illustrations he did for an [...]]]></description>
			<content:encoded><![CDATA[<p>I really love Scott C, and I would post something of his here pretty much every day if it were not for my vanishingly small sense of self-preservation. It&#8217;s been over a year, though, so I think I can get away with another one. This is from a series of illustrations he did for an ad campaign by Portuguese film group Show Off! (Fuel Lisbon), about what happens to great ideas when Marketing gets ahold of them.</p>
<div align="center"><a href="http://3.bp.blogspot.com/_6zk7nz7u63g/STyC_OYUanI/AAAAAAAACz4/fwB6oMrwepE/s1600-h/19.jpg" target="_blank"><img src="http://www.caitlinburke.com/wp-content/uploads/2009/11/19-500x137.jpg" alt="Idea. New Marketing Director." title="Idea. New Marketing Director." width="500" height="137" class="alignnone size-medium wp-image-1439" /></a></div>
<p><a href="http://scott-c.blogspot.com/2008/12/portugal.html" target="_blank">Many more at his post about this project.</a></p>
<p>(Also, Advertolog has a couple more on  <a href="http://www.advertolog.com/fuel-lisbon/" target="_blank">its Fuel Lisbon page</a>, notably The Toilet One and The Shark One.)</p>
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		<title>Baby Einstein Offering Refunds</title>
		<link>http://www.caitlinburke.com/2009/10/28/baby-einstein-offering-refunds/</link>
		<comments>http://www.caitlinburke.com/2009/10/28/baby-einstein-offering-refunds/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 05:46:31 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1416</guid>
		<description><![CDATA[New York Times: No Einstein in Your Crib? Get a Refund I am thrilled to read this. The American Academy of Pediatrics weighed in on this issue years ago, and mild pressure from a child-advocacy group was sufficient to get the company to drop &#8220;educational&#8221; from the label. The best news? It was the mere [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2009/10/24/education/24baby.html" target="_blank">New York Times: No Einstein in Your Crib? Get a Refund</a></p>
<p>I am thrilled to read this. The American Academy of Pediatrics weighed in on this issue years ago, and mild pressure from a child-advocacy group was sufficient to get the company to drop &#8220;educational&#8221; from the label. The best news? It was the mere threat of a suit, through efforts begun just a couple of years ago, that succeeded in bringing this refund offer about.</p>
<p>Products are no substitute for parenting. Hopefully that message will get across to well-meaning parents misled by Baby Einstein marketing.</p>
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		<title>When it rains, she shops</title>
		<link>http://www.caitlinburke.com/2009/10/26/when-it-rains-she-shops/</link>
		<comments>http://www.caitlinburke.com/2009/10/26/when-it-rains-she-shops/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:44:49 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Pictures]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[futurism]]></category>
		<category><![CDATA[videophone]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1411</guid>
		<description><![CDATA[I love these old illustrations showing women using computers/displays in the kitchen. To do kitcheny things. It&#8217;s simultaneously prescient and yet a far cry from the mother&#8217;s-little-helper that network technology has come to be.]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><img src="http://www.caitlinburke.com/wp-content/uploads/2009/10/tv-shopper-of-tomorrow.jpg" alt="TV shopper of tomorrow" title="TV shopper of tomorrow" width="500" height="385" class="alignnone size-full wp-image-1412" /></div>
<p>I love these old illustrations showing women using computers/displays in the kitchen. To do kitcheny things. It&#8217;s simultaneously prescient and yet a far cry from the mother&#8217;s-little-helper that network technology has come to be.</p>
]]></content:encoded>
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		<item>
		<title>Really, Verizon?</title>
		<link>http://www.caitlinburke.com/2009/10/19/really-verizon/</link>
		<comments>http://www.caitlinburke.com/2009/10/19/really-verizon/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:19:53 +0000</pubDate>
		<dc:creator>Caitlin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[sidekick]]></category>
		<category><![CDATA[verizon]]></category>

		<guid isPermaLink="false">http://www.caitlinburke.com/?p=1364</guid>
		<description><![CDATA[I have no opinion on the head-to-head iPhone/Android comparisons, but does Verizon really want to be the company that&#8217;s marketing Sidekick right now?]]></description>
			<content:encoded><![CDATA[<p>
<div align="center"><img src="http://www.caitlinburke.com/wp-content/uploads/2009/10/verizon_motorola_droid.jpg" alt="verizon_motorola_droid" title="verizon_motorola_droid" width="500" height="211" class="alignnone size-full wp-image-1365" /></div>
<p>I have no opinion on the head-to-head iPhone/Android comparisons, but does Verizon really want to be the company that&#8217;s marketing Sidekick right now?</p>
]]></content:encoded>
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